Penrose Park Velodrome
Client
Penrose Park Velodrome Steering Committee
My Role
Content Strategy, Wireframing, Brand expansion, Design & Development
The Challenge
The Penrose Park Velodrome is a cycling track located in North St. Louis City. It is currently in rough shape and in need of an overhaul to remain functional.
Goal
Raise awareness of the track, Represent the community of racers currently using the track, attract new racers of all ages & skill levels, fundraise
Solution
Build a responsive website with a wealth of information to support current racers and attract beginners. Leverage the large amount of track photography to represent the local racing community, create Facebook and Twitter accounts to raise awareness & provide resources to support the fundraising efforts
Programs
Photoshop, Illustrator, WordPress